Apple iPhone 8 ranked top-selling smartphone in May, iPhone X comes in third: Counterpoint

Apple's iPhone 8 emerged as the top-selling smartphone in the world for May 2018, followed by Samsung's Galaxy S9+ and the iPhone X.

Apple iPhone 8 was the best-selling smartphone in the world in the month of May 2018, according to Counterpoint Research, followed by the Galaxy S9+ and iPhone X. The iPhone 8, though, recorded marginally higher sales, which Counterpoint attributes to the phone’s promotion campaign during the ongoing FIFA World Cup. On the other hand, the Galaxy S9+, which Counterpoint ranked as the best-selling smartphone in its April report, fell due to declining month-on-month sales in Europe.

Among the top 10 global smartphones in terms of sales, each of the top six phones earned at least a two per cent market share. Of these, the iPhone 8 and the Galaxy S9+ recorded 2.4 per cent market share each.  Among the other phones with over two per cent share in the global smartphone market, Apple’s iPhone 8 Plus is ranked fifth, while Samsung’s Galaxy S9 holds the sixth place. Xiaomi’s Redmi 5A is ranked fourth, with a market share of 2.2 per cent. Apple’s iPhone 8, 8 Plus and iPhone X were launched in September last year, while the Galaxy S9 series debuted late in February.