Ever since Reliance Jio launch in 2016, Indian streaming market has been experiencing a hockey stick growth. While 216 million people had used streaming service at the end of 2017 (76 million more than 2016), still mere a million used paid subscription services.
The above data corroborates the fact that Indians are unlikely to pay for content. But, global video streaming majors are undeterred by this notoriety and bullish about the future of paid subscription.
After Amazon Prime, Netflix had announced seven original series for Indian audience and recently launched ‘Sacred Games’ starring Saif Ali Khan, Nawazuddin Siddiqui, and others. Toying Amazon and Netflix lines, YouTube is creating scripted series and other original programming for the Indian market.
The paid subscription (YouTube Premium) will generate content in genres including music documentaries, talk shows, and reality series. Original shows in these genres would be produced in local languages. However, they would be subtitled or dubbed for the audience in other geographies too.
Ever since Reliance Jio launch in 2016, Indian streaming market has been experiencing a hockey stick growth. While 216 million people had used streaming service at the end of 2017 (76 million more than 2016), still mere a million used paid subscription services.
The above data corroborates the fact that Indians are unlikely to pay for content. But, global video streaming majors are undeterred by this notoriety and bullish about the future of paid subscription.
After Amazon Prime, Netflix had announced seven original series for Indian audience and recently launched ‘Sacred Games’ starring Saif Ali Khan, Nawazuddin Siddiqui, and others. Toying Amazon and Netflix lines, YouTube is creating scripted series and other original programming for the Indian market.
The paid subscription (YouTube Premium) will generate content in genres including music documentaries, talk shows, and reality series. Original shows in these genres would be produced in local languages. However, they would be subtitled or dubbed for the audience in other geographies too.
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